APPENDIX
business life as the effects of advertisements, of window
display, of illegal imitation, of buying and selling. The
last chapter, on the “Future of Economic Psychology,'’
ends with this outlook:
And if it is true that difficulties and discomforts are to be
feared during the transition period, they should be more than
outweighed by the splendid betterments to be hoped for. We
must not forget that the increase of industrial efficiency by
future psychological adaptation and by improvement of the
psychophysical conditions is not only in the interest of the em¬
ployers, but still more of the employees; their working time can
be reduced, their wages increased, their level of life raised.
And above all, still more important than the naked commercial
profit on both sides, is the cultural gain which will come to the
total economic life of the nation, as soon as every one can be
brought to the place where his best energies may be unfolded
and his greatest personal satisfaction secured. The economic
experimental psychology offers no more inspiring idea than this
adjustment of work and psyche by which mental dissatisfaction
in the work, mental depression, and discouragement may be re¬
placed in our social community by overflowing joy and perfect
inner harmony.
In February, 1914, Münsterberg’s comprehensive Ger¬
man work on applied psychology appeared in Leipzig
under the title Grundzüge der Psychotechnik.
But, above all, the winter of 1914 was significant as the
one in which Münsterberg wrote his textbook, which, to
be sure, is more than a mere textbook for college use,
but rather a systematic and at the same time colorfully
represented survey of the wide field, Psychology : General
and Applied. This book was begun on January first,
the first draft was finished on May 20th, and the volume
was on the market in August.
Psychology: General and Applied is significant for
three reasons. First, it includes the whole field of applied
psychology; second, the survey contains social psyehol-
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